I consider myself a bit of a "fly under the radar" type of guy. Most of the time, I think that this is a good way to be, strong but silent. However, in the role of social media promoter it's not always the best way to be. Promotion is a tricky business and I have to admit that I don't always know exactly what I'm doing. Some things work, some don't. That said, one thing that is always true is that word of mouth advertising is one of the best ways to promote without having to say a thing. Your customers do the talking which makes the promotion just that much more credible. Hard to earn this type of promotion and impossible to buy it, word of mouth praise is priceless. Recently, I received an email from a good customer who had just purchased a new Gibson Les Paul. This was a bit of dream purchase for him and our guys, Lou in particular obviously took good care of him. He was so pleased with his experience that he took the time to write a letter (see below). Aside from being proud of my guys and their consistent service and hard work, I'm thankful to Pete for taking the time to recognize us. It's all too easy to complain or gripe when we so often receive mediocre or bad service, it's a lot more notable when we take the time to recognize good or exceptional efforts. Thanks Pete ..

Hi Bill,
I wanted, or should that be more like "needed" to send you a quick message to say what a pleasure it's been to have recently purchased my third guitar from KAOS Music Centre. As in the past, my main man Lou looked after the sale and I couldn't be happier with both the service, and the guitar. Oh.... I bought a Gibson Les Paul (Studio) this time :-) While it's not a top line Les Paul model and with my not being a top line player, it's a perfect fit for me. Goes without saying I LOVE the new addition to my 6 string family.

Lou was always saying to me...... "buddy.....get a Gibson" Well how thrilled was I to learn that my local music store became an authorized Gibson dealer!! The rest is elementary..... boy was he ever right.

Anyway, so as not turn this into a novel, just wanted to say a quick thanks and kudos to Lou and all the staff at the store who make an amateur like myself feel important. It's nice to get such service, makes one feel good to spend their money in the local economy.

Cheers,

Pete